About Citimart

About Citimart


June 6, 1986, marks the birth of today’s one of the most successful and fastest growing retail and wholesale industries in the region. Originally situated at the heart of Batangas City, Citimart has its official operation as a simple venue to cater to the needs and demands of its beloved Batangueños.

Citimart became one of the City’s landmarks as it was the first to create a state-of-the-art and complete shopping mall designed to cater to the needs and wellness of the people. Within the undoubtedly successful 25 years of customer dedicated service, Citimart had established its capability not just to sustain but also to enhance the people’s quality of living through its valuable community relations by offering wide ranges of employment opportunities.

Citimart is maximizing the City’s potential by continuously expanding from the kinds of service, products, to the growing number of its branches. The convenience and pride of being a Citimart customer is now available not just to the residents of Batangas City but also to the neighboring towns and cities.
The Citimart Group of Companies operates under the management of Mr. Carlito C. Go as the President and Ms. Felie O. Go as the Executive Vice President. Joining them are their children, Ms. Carleen Go-Sih as the Vice President for Marketing / Supermarket Operations and Human Resources Department, Ms. Cheryl Anne O. Go as the Vice President for Department Store Operations and Mr. Marc Rainier O. Go as the Vice President for Property Operations.


Citimart is an establishment wherein its preliminary and most important goal is to give the highest service to its customers and clients. Believing that the customer is the most important factor that affects the operations of the business, his satisfaction has been and will always be the first and foremost priority above all.
Citimart also sees to it that its employees are trained and motivated to be service-oriented individuals in order to maintain the practice of best service to its customers, bearing in mind its five core values – Benevolence, Availability, Honesty, Teamwork and Excellence.


We are dedicated to provide the Public with value-added services and products, thereby creating best quality offerings to the customers’ shopping needs and requirements.


A company committed to total customer satisfaction.
We intend to provide our customers with extraordinary shopping
experience at the most affordable prices.


A leader in retail and wholesale business in Batangas, Citimart for 28 years of existence has been rendering the best services and selling items at reasonable prices in order to meet the ever-changing needs of its customers. The fruits of its loyalty and faithfulness to its clients and customers reflect from its chain of Supermarket and Department Stores.

In addition to its retail outlets which distribute a wide variety of quality products from fresh food, personal items, clothing and household appliances produced by leading domestic manufacturers, the proprietor of the company also manages subsidiaries and franchise stores as follows:

CHOWKING – Batangas City, Lipa City, Tanauan, Bauan, Lemery, Nasugbu and Calapan City
GREENWICH – Batangas City, Bauan, Lipa City
MAX’s RESTAURANT– Batangas City, Lipa City, SM City Batangas, Tayabas City and Calapan City
Mr. DONUT– Batangas City, Bauan, Lemery
JOLLIBEE – Rosario, Batangas
DRUGSTORE – Branches in Batangas and Lemery
CITIMART PHOTO – Branches in Batangas, Bauan, Lemery and Calapan


Perseverance, humility, untiring collaboration and fear of God are the seeds that were sowed by the couple, Mr. and Mrs. Carlito C. Go.

Teamwork among its manpower plus their strict compliance to the company’s rules and regulations seem to be the utmost factors that contribute to Citimart’s undisputed success.